Daawn doesn't show you data.Daawn runs the analysis.
The AI strategic partner that reads your Amazon data, proposes the test worth running, tracks the result, and ships you the answer. Built for consumer brands that need an analyst, not another dashboard.
Trusted by brands doing eight figures and more on Amazon
Anonymized live numbers from a brand currently running on Daawn. Your dashboard, fresh every morning.
From OAuth to insight in 24 hours.
Three steps. No engineering ticket, no migration, no spreadsheet handoff.
Connect Seller Central
One OAuth handoff. Daawn pulls 60 days of historical data and starts updating nightly. Zero IT lift, zero spreadsheet wrangling.
Daawn reads your business
Orders, ad spend, returns, subscribers, cohorts, inventory. Daawn structures it all into a single live model of how your brand is actually performing.
Daawn tells you what to do next
Not just dashboards. Daawn surfaces the test worth running this week, tracks it through to result, and learns from what works for your brand.
The dashboard your team actually opens.
Six pages, all live. Each one answers a question your operator already asks every week.
Overview
LiveMobile-first morning check
The four numbers you check every morning. Revenue, orders, ad spend, returns. Plus a 90-day chart and your top SKUs. Scan it while the coffee brews.
Trends
LivePeriod over period
Every metric that matters, sliced daily, weekly, monthly, yearly. Where last week beat or missed last year. Where the line bent.
SKUs
LiveEvery ASIN, every metric
Sortable, filterable, instant. Find the SKU quietly tanking before it shows up in the topline. Find the SKU quietly winning before you forget to scale it.
Cohort LTV
LiveWhat Power BI never managed
Heatmap of every monthly cohort with MOIC, CAC, payback. Three views: Sales, Contribution, MOIC. Reconciled to the modeled payback your finance team trusts.
Exec Summary
LiveThe board view
Daily, weekly, monthly, yearly snapshots. The view your board sees. Reconciles to your existing BI tool to the penny.
Core KPIs
LiveCross-check ready
All 22 pacing measures in one flat table for the days you need to verify against legacy tooling. Same definitions, same numbers, faster.
Daawn is not a dashboard.
Most analytics products show you the past. Daawn is the strategic partner that reads it, draws the conclusions you would draw if you had eight hours per week to stare at the data, and tells you what to test next.
Surfaces what matters
Daawn watches your accounts and flags the shifts that need attention. ACoS creeping on your hero SKU. Cohort behavior diverging from trend. New-customer attribution lagging. You hear about it before it costs you a quarter.
Plans the test
When Daawn surfaces an opportunity, it proposes the actual test. Adjusted bid range, suggested period, expected lift. You approve or modify. Daawn does the math.
Monitors performance
Once a test is live, Daawn tracks it daily against the hypothesis. If it is working, you see it. If it is not, you hear why before you burn more spend.
Learns your brand
Every test result feeds Daawn's understanding of your specific account. Six months in, Daawn knows your brand the way your best analyst does.
Analytics that show you the past is a museum.Daawn is a strategist.
Power BI was built to render queries. Looker was built to host models. Both belong to a world where the human did the thinking and the dashboard did the displaying.
Daawn is built for the inverse. Daawn does the analysis. Daawn proposes the test. Daawn watches the result. The dashboard becomes the conversation. You ask the question, the answer is already waiting.
Built for operators, not for licenses.
The Power BI and Looker comparison most analytics products skip.
Built for portfolios, not single SKUs
One brand or six, Daawn handles the cross-brand view without per-seat license friction. Your whole org sees the same numbers.
AI grounded in your data
Not generic best practices. Daawn is grounded on your account, your category, your seasonal pattern. The strategies it suggests reflect your business, not a textbook.
Live data, no spreadsheets
Daawn pulls direct from Seller Central and Amazon Ads. Updated nightly. The number on your screen is the number in your reports.
Your warehouse, your data
Daawn owns the analytics layer end to end. Your raw data lives in your own BigQuery or ours. You are never locked in.
Amazon is where we start. The operating layer is the destination.
The most operationally complex surface on a consumer brand's P&L is its largest sales channel. Today that is Amazon. We built Daawn there because that is where the data is richest, the operating loop is fastest, and the operators we know feel the pain most. The next surface is your full commerce stack.
Shopify. TikTok Shop. Walmart Connect. Wholesale. DTC ads. CRM. The same AI partner, the same operating loop, every channel.
Consumer brands doing eight figures and more on Amazon, running one or many SKUs across one or many categories, and tired of paying for analytics seats that do not see what they need.
Built by operators.
Daawn is built by Antidote, an operator group that runs and grows consumer brands on Amazon. We built the analytics platform we always wanted as operators. Then we opened it to other brands.
We run the data layer, the model layer, and the AI agent that sits on top. You bring the brand and the operating decisions. Daawn handles everything between your raw Seller Central data and the insight on your screen.
Questions you actually want to ask.
How long does setup take?
About 24 hours. We OAuth into Seller Central, pull 60 days of history, and your dashboard is live the next morning.
Where does my data live?
You can land it in your own BigQuery or in ours. Either way, encrypted at rest, your access controls, no third-party sharing.
Can my team use it?
Yes. No per-seat fees. Your whole org sees the same numbers, on desktop or mobile.
What about pricing?
Engagement-based. We quote your specific stack on the intro call. Brands typically save the cost of two BI seats in the first month.
What if I already have Power BI or Looker?
Daawn replaces them or runs alongside. Most clients sunset their BI tool within 90 days because Daawn ties to the warehouse directly and the AI layer does not exist in Power BI.
Who is behind Daawn?
Daawn is built by Antidote, an operator group that runs and grows consumer brands on Amazon. We built the platform we wanted as operators.
Wake up to your business.
Daawn shows you what is coming for your brand on Amazon. Before anyone else sees it.
Get a demo